Ground Protect
Web design & logo for a haulage company in Northampton.
Background
Nicky and Mark are well established in the world of haulage and logistics and have been offering ground protection solutions for quite some time with zero online presence.
They asked me to supply a complete online solution for their business, right through from logo and branding design, web design, SEO, social media management, and digital marketing.
SEO & Local Search
I usually start with logo and branding design, but as this business was yet to be officially named I began with competitor and keyword analysis, looking at what search terms would work best for the business.
I then used that information to search for suitable and available domain names that would help reinforce the website’s performance in search engines.
I also used that information to help decide on the best structure for the site, important page names, keywords to target in the content etc.
A Google Business Profile has been set up ready to help prospective clients find the business, and also improve the site’s performance in local search.
I am now closely monitoring the site’s SEO performance, tracking its ranking for important keywords, and ensuring new ones are added when appropriate.
Social Media
I have created Facebook and Instagram pages for Ground Protect and given Nicky access to manage them through the Facebook Business Suite. This makes it much easier for businesses to handle incoming enquiries, manage comments, and add posts to both platforms.
Logo & Branding Design
Once we had decided on a business name I set about designing a logo and branding theme that will work well across the various platforms required, including the website itself, social media platforms, and Google Business Profile.
Website
The Ground Protect website has been built on the Squarespace platform, meaning that the business retains ownership and control of the site and its costs.
It has been designed and built to allow for new services and features to be added as Ground Protect start offering them, and makes it easy for prospective clients to browse those services and get it touch.
Digital Marketing
To give the business a jump start we immediately began a PPC campaign with Facebooks Ads.
This saw traffic to the site increase quickly and the business started receiving incoming enquiries within a day of the campaign going live.
We are now in the process of setting up a Google Ads PPC campaign and will monitor and adjust the balance between Facebook and Google depending on what we find works best for Ground Protect.
